Client Overview
Blesch Brothers Equipment Company, established in 1937, has been a premier agricultural dealer in Southwestern Indiana. With locations in Holland and Odon, they offer a wide range of equipment from trusted brands like New Holland, Massey Ferguson, Versatile, and Gravely. Their mission is to provide quality machinery with personalized product support to ensure a memorable customer experience.
Challenges
- Outdated Website Design: The existing website lacked modern aesthetics and user-friendly navigation, making it difficult for customers to find information.
- Limited Equipment Showcasing: There was no dedicated section to display their extensive inventory effectively.
- Lack of Promotional Features: The site did not highlight current promotions or special offers, missing opportunities to engage customers.
- Poor Mobile Responsiveness: The website was not optimized for mobile devices, leading to a subpar experience for users on smartphones and tablets.
Solution
To address these challenges, we implemented the following enhancements:
- Dedicated Showroom Page: We created a comprehensive showroom page to display their inventory, allowing customers to explore available equipment with detailed information and images.
- Promotional Web Banners: Strategically placed web banners were added to highlight current promotions, special offers, and new arrivals, capturing visitors’ attention and encouraging engagement.
- Integrated Contact Forms: User-friendly forms were incorporated to facilitate customer inquiries, service requests, and parts orders, streamlining communication between the company and its clients.
- Mobile Optimization: The entire website was redesigned to be mobile-friendly, ensuring a seamless browsing experience across all devices.
Results
The website transformation led to significant improvements:
- Enhanced User Experience: Visitors now enjoy intuitive navigation and easy access to detailed equipment information.
- Increased Customer Engagement: The addition of promotional banners and a showroom page resulted in higher interaction rates and longer site visits.
- Improved Lead Generation: Integrated forms streamlined the inquiry process, leading to an uptick in customer contacts and potential sales.
- Broader Reach: Mobile optimization expanded the company’s reach, accommodating the growing number of users accessing the site via mobile devices.
Conclusion
By modernizing Blesch Brothers Equipment Company’s website, we enhanced their digital presence, aligning it with their reputation for quality and customer service. The new features not only improved functionality but also strengthened customer engagement and satisfaction.
