Successes

Comprehensive? Sure. Proven? Definitely.
FS Propane

FS Propane

Through thorough research and strong conceptualization, FS Propane established a new brand that communicated the core values of their company to the local communities they served. The new brand was embraced by the Member Companies that spanned from the Midwest to the East Coast. Upon completion of the brand along with supporting marketing materials, FS Propane was prepared for the biggest opportunity to gain market share in the company’s history.

Cartridge World

Cartridge World

Unique, targeted, quarterly campaigns directed by Mcomm and implemented by the 600 North American franchise-based ink and toner refill stores have been instrumental in putting Cartridge World on the map. New targeting strategies were introduced to Cartridge World in an effort to increase sales. Along with continuing to target to prospective customers, an emphasis was placed on bringing back previous customers to the business. Prior customers were qualified through a series of pre-approved parameters and were targeted with a multi-touch campaign consisting of mailers, lead development calls and prompt follow up with reporting. The new targeting tactic was embraced by the stores and accounted for 60% of the targeted marketing efforts for the quarter.

Bixby Eye Center

Bixby Eye Center

In order to grow the patient pool for the Bixby Eye Center, a winback targeting strategy was utilized to reach out to patients who had not been seen over the past 3 years. A series of lead development calls were placed to these previous customers. A success rate of 17% of prior patients contacted scheduled new appointments to return to the Bixby Eye Center. This conversion rate left the center with a full appointment calendar for months in advance. This established practice is still being executed by the Bixby Eye Center due to the success.

Case Construction

Case Construction

In 2007, Mcomm managed 78 construction equipment competitions all across North America - local “rodeos” involving hundreds of competitors, thousands of spectators and countless details - without a hitch. Jim Hughes, Brand Marketing Manager for Case Construction, praised the success of the 2007 event by saying, “Thank you for making the Case Rodeo Series Championship Event one of the most memorable events in Case Construction Equipment history!” In 2011, we upped the ante with the Case Triple Threat Rodeo – 56 competitions involving three pieces of equipment and even bigger attendance numbers, proving once again that our experience with dealers coupled with our strategy and planning skills makes all the difference.

Perf Go Green Launch

Perf Go Green Launch

Attracting buyers to an in-store display takes a lot of work up front. Testing copy, design, sizes, “aisle appeal” and functionality before production is necessary for success. This revolutionary new product – 100% biodegradable plastic trash bags made from recycled plastic – needed displays that communicated. Working closely with display fabricators we created a merchandising unit with production efficiency, a small footprint and a commanding presence.

Rube’s Steaks

Rube’s Steaks

Every business, every brand eventually needs to revitalize its image. When Rube’s Steaks felt their time had come, we guided them through the process. From a new “look” to creation of new ad materials - website design, with ecommerce implementation, point of sale items and signage, we took care of it all.

Tarini Wines

Tarini Wines

There’s nothing more exciting than creating a new brand and it’s even more so when it’s a new wine label. From creating a name through distributor sales materials, Mcomm developed everything needed to successfully launch a new wine. Mcomm researched names, designed a logo and label, focus tested names and designs, and then developed a brand with real consumer appeal. Wine tastings, restaurant point of sale shipping carton design and retail merchandising were all part of the launch.

New Holland Construction

New Holland Construction

Sales of NHC loader backhoes rose dramatically as a result of a multimedia promotion that included direct mail, print ads, outdoor, web banner ads, on-hold messages and radio. Mcomm wrote, designed and executed the entire campaign based on the clients suggested "Triple Play" theme. To quote our client, sales "Blew our numbers out of the water."

Unilever (Lipton and Knorr)

Unilever (Lipton and Knorr)

Unilever is a global company with more than 400 world-leading brands such as Lipton, Knorr, Dove, Axe and Hellmann’s. The Lipton ResponsibiliTEA promotion was designed to engage store customers in the goodness of tea, while giving stores the tools needed to fuel it. Mcomm provided telesales services to outline the store promotional materials to store managers, fulfilled POS material shipments and executed a store manager survey/results tabulation back to Unilever. For the Knorr Pita Pit Program Launch, Mcomm provided program development and implementation as well as outbound telesales service to support the launch of the Knorr Soup Program through 133 Pita Pit franchise locations.

What our customers are saying

  • Kyle Sanger
    Redhead Equipment
    "Working with Mcomm Group on call/email campaigns, we realized 6.5% conversion from our target list and an ROI directly from the campaign of 17%. Adding up all of our sales from the targets that had previous relationships, that ROI could skyrocket to as high as 7000%!"
  • Dr. Bixby
    Bixby Eye Center
    "Due to the patient retention calling efforts Mcomm has done, Bixby Eye Center has not been booked with patients for 5 weeks out in years. Looking forward to interacting with past patients again."
  • Jamie Spellman, Area Sales Manager
    CNH Capital
    "Mcomm's direct mail tools have been a tremendous boost to the parts and service business in my area. The mailings are bright, to the point and not easily missed by customers. Dealers have commented that Mcomm is extremely easy to deal with and have been pleased with the results."
  • Jeff Hedge, Vice President
    Birkey’s Equipment
    "Mcomm Group has generated some positive leads that have turned into sales of equipment, parts and service. The reporting that we receive has provided quality information that our branches have been able to turn into actionable items and put our people in front of customers that are ready to purchase."
  • Dave December
    New Holland Construction
    "Thank you to the entire Mcomm team for making the Super Boom Road Show a huge success! The show was a great success in large part to Mcomm’s event vision, planning and organization, inclusive collateral and display designs and event support. Mcomm made sure we had everything we needed, even items we didn’t anticipate needing. Awesome job, thanks!"
  • Ron Durdle
    GROWMARK
    "Wow! I can’t believe the number of leads Evergreen FS is getting. Let’s hope they can convert them into new business. Your callers seem to be doing a great job. From my vantage point, this is going well."
  • Jim Hughes
    CASE Construction
    "Thank you for making the Case Rodeo Series Championship Event one of the most memorable events in Case Construction Equipment history."
  • Chad McClaskey
    Astec Mining
    "Thanks to Mcomm Group, the launch of the Astec Mining brand at MineExpo 2012 was well received all-around from handouts, activities, sponsor tie-ins and booth graphics. This was the most professional our booth has ever looked and we plan to repurpose this signage at future events to help support the brand launch."

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